semantic differential scale
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Osgood's semantic differential scale — See semantic differential … Dictionary of sociology
Semantic differential — Diagnostics Fig. 1. Modern Japanese version of the Semantic Differential. The Kanji characters in background stand for God and Wind respectively, with the compound reading Kamikaze . (Adapted from Dimensions of Meaning. Visual Statistics… … Wikipedia
semantic differential — Psycholing. a technique for measuring the connotative meaning of concepts by having an individual rate each concept on a series of graduated scales, each scale defined by a pair of polar adjectives, as good bad or strong weak. [1950 55] * * * … Universalium
semantic differential — A method of comparing the strengths and weaknesses of a product or company image with the competition by asking respondents to describe the product or company by choosing one of a pair of words or phrases that would best describe it, e. g.… … Big dictionary of business and management
semantic differential — Psycholing. a technique for measuring the connotative meaning of concepts by having an individual rate each concept on a series of graduated scales, each scale defined by a pair of polar adjectives, as good bad or strong weak. [1950 55] … Useful english dictionary
Scale (social sciences) — In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individuals levels of extraversion, or the perceived… … Wikipedia
Likert scale — A Likert scale (pronunciation in the field of Psychology varies between lick urt and lie kurt , although the man for whom the scale is named used the former [ [http://core.ecu.edu/psyc/wuenschk/StatHelp/Likert.htm I have always restricted the use … Wikipedia
Rating scale — A rating scale is a set of categories designed to elicit information about a quantitative attribute in social science. Common examples are the Likert scale and 1 10 rating scales for which a person selects the number which is considered to… … Wikipedia
Thurstone scale — In psychology, the Thurstone scale was the first formal technique for measuring an attitude. It was developed by Louis Leon Thurstone in 1928, as a means of measuring attitudes towards religion. It is made up of statements about a particular… … Wikipedia
Customer satisfaction — Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total… … Wikipedia
Questionnaire construction — A questionnaire is a series of questions asked to individuals to obtain statistically useful information about a given topic [ Merriam Webster s Online Dictionary , s.v. questionnaire, http://www.merriam webster.com/dictionary/questionnaire… … Wikipedia
